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Reshaping Fife Art to reach even more creative Fifers 

24 February 2022

Fife’s longest running annual event showcasing the creative endeavours of amateur artists in the kingdom is being revamped. 

For more than 35 years, the Fife Art competition, sponsored by Shell UK, has been celebrating amateur artists across the region. Now, to take the event to the next level and encourage wider participation, OnFife is engaging with local communities to spread the word that ‘art’ is for everyone to enjoy, from selfies snapped on a phone to crafts helping with wellbeing. 

People of all ages and from all walks of life are being asked to take part in a survey as the first step to spreading the word further about Fife Art.

And best-selling Fife author Val McDermid is giving the survey her backing. She’s recorded a special message urging Fifers to say how they want to tell their own stories through art, whether that’s through painting or words. You can see Val’s video here.

“Art means different things to different people and that’s what we want to explore,” said Janet Smyth, who is leading the community consultation for OnFife. 

“It’s not just about painting and it’s not about being competitive, it’s about expressing your creativity, whatever that might be. People may say they don’t have an artistic bone in their body but could well be doing something they don’t think of as art but is actually something very creative to be celebrated and shared.”

During lockdown many people took up a hobby to fill the time, maybe taking up drawing for the first time since their school days or arts and crafts to stay calm and mindful during what was a hard time for everyone. 

The success of the Channel 4’s Grayson’s Art Club highlighted just how good art can be for you, whoever you are. Hosted by artist Grayson Perry, the show, which has attracted more than 17,000 submissions, encourages everyone to express their creativity through art. 

As well as wanting as many people as possible to take part in the short survey, OnFife is inviting groups and organisations, from parent and toddler groups to Men’s Sheds, to take part in focus group-style conversations to find new ways to engage with people. 

Shell Fife NGL Plant Manager Craig Burnett said: “As longstanding sponsors of Fife Art we’ve seen the wellbeing benefits that art and creativity can bring to local communities. We look forward to seeing how Fife Art develops and hope more people will be encouraged to get involved and express their creativity.”   

Share your views on what art means to you by taking part in the survey at https://www.onfife.com/fife-art-2022/

If you would like to be involved in the focus groups, contact Janet Smyth at events@onfife.com.

Ends

For further information contact Sheona Small, press officer, 07809 727 989 or email sheona.small@onfife.com

Notes to editors: OnFife is a registered charity and manages and operates theatres, libraries, museums and galleries and cultural partnerships on behalf of Fife Council for people living, working and visiting Fife. Further information can be found at www.onfife.com

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