Jock and the Beanstalk was Carnegie Hall's Christmas show in 2010, co-produced with Wee Stories Theatre Company.
As part of the show, we developed a digital project designed to experiment with new ways of delivering arts experiences to audiences outwith our buildings.
We chose to deliver this project to audiences across Scotland - in hospitals, a hospice, and schools in remote locations.
A performance of Jock and the Beanstalk was professionally pre-recorded in front of a live audience. This recording was then across Scotland to six hospitals and a hospice, with our staff members travelling there to recreate some of the atmosphere of the live performance.
After the performance, a special question-and-answer session with the company took place over a live internet video link from Carnegie Hall to the hospitals and hospice, increasing the 'live' feel of the event. We then ran a web TV channel from 21-24 December for on-demand viewing of the production in schools and health centres across Scotland.
Ultimately, the performance was viewed digitally by 25,872 people. The digital version of the show was viewed by 4.3% of all Scottish primary school children, with 21 out of the 32 local Education authorities in Scotland participating in our web TV offer.
The Jock and the Beanstalk digital project let us actively and imaginatively explore and use developments in new technology, as well as experimenting with new ways for people to engage with our work. It received a high level of support from Scottish Government, Creative Scotland and the health sector, and we plan to continue building on the partnerships and buzz the project generated.